Showing posts with label Arina Made in Indonesia. Show all posts
Showing posts with label Arina Made in Indonesia. Show all posts

Mobil Murah, Jangan Mengulang Kesalahan Thailand

Pemerintah tengah bernafsu membuat proyek mobil murah yang ramah lingkungan alias low cost car yang akan dijual seharga Rp 75-80 juta. Jika tidak ada halangan dalam waktu 2 tahun mobil murah itu akan terwujud.

Bagaimana skema dan kebijakan mobil murah? detikOto mewawancarai Dirjen Industri Unggulan Berbasis Teknologi Tinggi Kementerian Perindustrian, Budi Darmadi di kantornya, Jalan Gatot Subroto, Jakarta.

Berikut petikan wawancaranya.

Bagaimana kemajuan rumusan kebijakan mobil murah?

Regulasi sedang dirumuskan antar departemen.

Seperti apa low cost car yang diinginkan pemerintah, berapa kapasitas mesinnya?

Low cost car itu adalah sebuah program yang memberikan insentif fiskal untuk produsen yang bisa membuat mobil yang konsumsi bahan bakarnya irit. Sementara itu kita, ini sudah dirumuskan tapi kira-kira adalah 22 km per liter untuk mesin 1.000 cc dan dan 20 km per liter untuk mesin 1.200 cc. Kira-kira itu.

Tetapi kandungan lokalnya harus dibuat di Indonesia terutama engine, transmisi dan exhaust dalam tempo atau periode tertentu.

Landungan lokalnya 1.000 cc dan 1.200 nantinya sama 80 persen. Di tahun pertama 40 persen, selanjutnya harus 80 persen.

Kok regulasi lama keluarnya?

Ya karena kan harus dihitung standar apa yang dipakai, seperti konsumsi BBM, cara pengujian, untuk menentukan kandungan lokal, tahun ke berapa dia bisa memenuhi kandungan lokal.

Harus kita tanya dulu kesanggupannya gimana, kalau kita tentukan target terlalu tinggi, nanti gak ada yang bisa, gak ada yang ikut.

Kalau kita tentukan terlalu rendah, nanti akhirnya kita enggak ada kemandirian di bidang transmisi, engine, exhaust. Itu kan harus disurvei dulu.

Komponennya bisa dibuat enggak? Kita kan ada sekitar 800 komponen, kalau kita tentukan di tahun ketiga, ini bisa suplai tidak, kalau produsen angkat tangan, enggak bisa suplai, enggak jalan juga, nah itu perlu waktu.

Dan itu survei itu sedang dijalankan setahun ini, kok lama kan banyak yang harus dicek, engineering, teknologi dan ekonomisnya. jadi perlu waktu, enggak sembarangan.

Kita belajar dari Thailand. Thailand (program eco car) tidak begitu berhasil.

Karena Thailand menentukan target terlalu tinggi, akhirnya tidak ada yang bisa, akhirnya produsen angkat tangan, menyerah, akhirnya program itu tidak terlalu berhasil. Kita tidak ingin mengulangi kesalahan Thailand. (catatan redaksi: Di Thailand, pabrikan harus memproduksi 100.000 unit minimal)

Apa pabrikan diberi syarat kapasitas produksi yang harus dipenuhi?

Enggak

Minimal pabrikan setahun harus memproduksi berapa unit?

Ya tergantung kesanggupan masing-masing produsen. Tanya ke produsennya berapa you ekonomisnya. Harus agak smart. Sanggup tapi rugi, sanggup tapi untung? Mereka masing-masing punya nilai ekonomis, tiap produsen beda-beda.

Apa betul diwajikan memproduksi 100.000 per tahun?

Tidak tepat, setelah tahun ke berapa, pada tahun pertama susah sih.

Memang survei menyatakan bahwa potensi antara 300-600 ribu itu akan bisa terserap pertambahannya dalam penjualan mobil. Tapi itu tidak tahun pertama ya, tetapi setelah beberapa tahun diintroduce, jadi ada potensi berdasarkan hitungan statistik.

Ada berapa pabrikan yang tertarik?

Nanti kalau secara resmi akan diumumkan.

Katanya 3 merek pabrikan Jepang ingin masuk?

Sampai saat ini semua mereka sudah nanya, tetapi nanti yang benar-benar nanti kan akan berpikir, nanti tunggu regulasi jadi akan yang solid.

Bagaimana dukungan permerintah kepada produsen kecil?

Potensi pasar ini oleh dimanfaatkan oleh siapa saja. kita dukung industri kecil. Semuanya bisa.

Sudah banyak yang kita lakukan, kita bantu pas uji cobanya, riset dan pengembangannya, kan itu cukup mahal untuk riset.

Kalau masalah modal pabrikan kecil?

Modal, itu kan masalah perusahaan, kita tidak boleh membantu, tapi kita bantu dari sisi engineering-nya,

Kita kadang bantu di riset dan pengembangannya. Ini terbuka siapa saja, asal memenuhi syarat.

Maleo: Indonesia’s National Car

Indonesia’s national car or sometimes called as mobnas (mobil nasional) is a made in Indonesia car. Its characteristic is low cost and environmentally friendly. Indonesia has reiterated its commitment to lead the largest automotive market in ASEAN in 2012.

National markets should be offered a car at an affordable price and environmentally friendly (low cost and green car). This step is again sought the government - in this case the Ministry of Industry - along with several manufacturers in the country.

"If next year I'm still not sure, but if the 2012's for sure. From my calculations, low cost products and a green car had started to be marketed in 2012 and it will boost national sales," said Director General of Transport Equipment and Telematics Ministry of Industry (Kepermenperin) Budi Darmadi few days ago. Indonesia’s national car market reached 603,744 units per year.





To pursue its commitment, Indonesia develops some cars. One of it is Maleo.

Male was developed by BJ Habibie in 1996 with the benchmark price target of not more than Rp. 30 million ($3000). The car equipped with an engine with a capacity of 1300 cc. Over 80% of its component is locally made.

From the early lauch of Maleo, Indonesia’s government via BPIS embraced the idea to make the car to boot Indonesia as the largest automotive industry in ASEAN.

Dr B.J. Habibie the Indonesian Minister for Research and Technology, has stated in the Indonesian Parliament that the Orbital Combustion Process (OCP) engine has been selected as the powerplant for the Indonesian national car project named Maleo.

Dr Habibie was speaking at a parliamentary hearing with the House Commission X on Science, Research and Development, National Planning and the Environment. Maleo is designed as a passenger car and is set for production in 1998.

Fitted with the 1.2 litre three cylinder OCP engine, the vehicle will deliver world-class performance and fuel economy. The specifications for the powerplant will allow the Indonesian vehicle to meet domestic and export certification requirements.

Dr Habibie said he would boost the development of this national car now that the project had entered the second stage.

''We have finished the first phase of the design development by Badan Pengelola Industri Strategis (BPIS, Indonesia's agency for strategic industries) in cooperation with Millard Design Australia, an automotive engineering design company,'' he said.

''The activities in phase two (the detailed design engineering and testing) will be finished at the end of 1997. Some 30 unit prototypes will be ready next year,'' Dr Habibie said. ''A large part of these activities will involve technical expertise from Indonesia's strategic industries.''

Orbital Engine Corporation, www.orbeng.com, today confirmed it has been working with Indonesian government officials and the Maleo engineering team since mid 1995. Negotiations are at an advanced stage to establish a consortium between Orbital and its Indonesian partners to mass produce the engine for Maleo in Indonesia.

The 1.2 litre OCP engine, which was successfully launched into the Australian market earlier this year under the Genesis program, will be customised in conjunction with the Indonesian engineering team for the Maleo vehicle.

It is intended that the plant will supply the Maleo vehicle and other Indonesian engine requirements as well as export opportunities for engines and components from this high volume plant.

The Company said that the State Government of Western Australia played an important role in winning this mandate. Mr Hendy Cowan, the Deputy Premier of Western Australia, said the State Government welcomed the opportunity of adding the OCP powered Maleo vehicle, with its reduced pollution levels, to its vehicle fleet leasing list when approved for the Australian market.

The Genesis program was funded by R&D syndication and demonstrates the real value to Australia in commercialising locally developed, leading-edge technology.

Mengapa produksi massal Mobnas menjadi lebih murah

Teknologi produksi massal bisa membuat mobnas menjadi lebih murah. Untuk memahami hal itu, sebuah tulisan dibawah ini membantu kita untuk memahaminya.

Saya akan memberikan ilustrasi nyata agar pertanyaan pada judul diatas bisa terjawab dengan baik. Produk massal merupakan produk yang dihasilkan dari proses produksi yang berkesinambungan atau continue mulai dari bahan baku sampai pada proses packing. Dengan proses produksi yang continue ini, biaya produksi bisa ditekan karena kita tidak perlu mengganti setting mesin. Kalaupun ada perubahan setting mesin, biasanya bersifat berkala dan masuk dalam proses perawatan. Setting mesin produksi yang tidak sering mengalami perubahan, tentunya hasil kerja mesin tersebut akan sangat efisien.

Pada proses produksi produk massal berlaku sistem kali, waktu beberapa detik pun sangat berharga dan berefek sangat signifikan terhadap biaya proses produksi produk massal. Seandainya setiap proses tertentu terbuang waktu selama 1 detik, bila dikalikan dengan beberapa ribu produk yang dihasilkan maka hasilnya pun menjadi 1000 detik.

Faktor berikutnya yang membuat harga produk massal lebih murah dibandingkan dengan produk custom adalah dari sisi pembelian bahan baku, bahan penunjang, pelengkap dan lain-lain. Kita semua pasti mengetahui satu hal, pembelian dengan jumlah sedikit dengan pembelian jumlah besar atau partai akan menghasilkan perbedaan harga. Sebagai ilustrasi, bila kita ke pasar dan hendak membeli suatu barang tertentu dengan jumlah yang banyak, secara psikologis kita pasti menginginkan harga yang lebih rendah bila dibandingkan dengan pembelian satu buah saja. Ilustrasi ini juga berlaku di sektor bisnis manufaktur.

Ilustrasi lagi, semisal kita membeli bahan bila satu buah saja berharga Rp. 2.000,- jika kita membeli 100 buah harganya @ Rp. 1.750,-. Mungkin bagi sebagian orang dengan perbedaan hanya Rp. 250,- tidak terasa, namun hal ini tidak berlaku di bidang manufaktur atau produksi produk massal. Kembali lagi faktor kali menentukannya, bisa dibayangkan bila perbedaan harga yang hanya Rp. 250,- x 1000 buah = 250.000 dan angka ini bukan sesuatu yang kecil lagi.

Dari sinilah terlihat bagaimana sebuah barang masal bisa dihasilkan dengan harga yang lebih murah bila dibandingkan dengan barang hasil custom. Barang hasil custom justru berlaku kebalikannya, semua setting mesin tergantung dengan jenis produk yang akan diproduksi dan dipesan oleh pelanggan.

Namun perlu kita sadari, untuk menghasilkan suatu barang masal sangatlah tidak mudah. Karena bisnis seperti ini sangatlah padat modal, dalam artian benar-benar mengandalkan kekuatan keuangan. Hal inilah yang menyebabkan tidak semua orang mampu menghasilkan suatu produk masal dengan harga yang murah. Saya harapkan dengan adanya artikel ini bisa membuka wawasan kita semua bagaimana suatu produk bisa dihasilkan dengan harga yang ekonomis dan terjangkau.

How To Mass Produce "Mobnas" or Indonesia's National Car

Indonesia is able to produce its nastional car. Even high school students had the capability to build prestigious car like "ESEMKA (SMK)" car.

But all things stopped when the car will be mass produced. Why?? Indonesia face difficulties how to mass produce their own brand car.

To understand how to mass produce "Mobnas" or Indonesia's national car, we can start by understanding the facts below.

Mass production (also called flow production, repetitive flow production, series production, or serial production) is the production of large amounts of standardized products, including and especially on assembly lines. The concepts of mass production are applied to various kinds of products, from fluids and particulates handled in bulk (such as food, fuel, chemicals, and mined minerals) to discrete solid parts (such as fasteners) to assemblies of such parts (such as household appliances and automobiles).

The term mass production was defined in a 1926 article in the Encyclopedia Britannica supplement that was written based on correspondence with Ford Motor Co. The New York Times used the term in the title of an article that appeared before publication of the Britannica article. It was also referenced by Sir Chiozza Money, the Fabian banker, politician and author, writing in the London Observer in 1919, comparing the efficiency of Mass Production techniques as used in America, with British practice.

Overview

Mass production of assemblies typically uses electric-motor-powered moving tracks or conveyor belts to move partially complete products to workers, who perform simple repetitive tasks. It improves on earlier high-output, continuous-flow mass production made possible by the steam engine.

Mass production of fluid and particulate matter typically involves pipes with centrifugal pumps or screw conveyors (augers) to transfer raw materials or partially complete product between vessels. Fluid flow processes such as oil refining and bulk materials such as wood chips and pulp are automated using a system of process control which uses various instruments to measure variables such as temperature, pressure, volumetric throughput and level, providing feedback to a controller that holds a setpoint.

Bulk materials such as coal, ores, grains and wood chips are handled by belt, chain, pneumatic or screw conveyors, bucket elevators and mobile equipment such as front end loaders. Materials on pallets are handled with fork lifts. Also used for handling heavy items like reels of paper, steel or machinery are electric overhead cranes, sometimes called bridge cranes because they span large factory bays.

Mass production is capital intensive and energy intensive, as it uses a high proportion of machinery and energy in relation to workers. It is also usually automated to the highest extent possible. With fewer labour costs and a faster rate of production, capital and energy are increased while total expenditure per unit of product is decreased. However, the machinery that is needed to set up a mass production line (such as robots and machine presses) is so expensive that there must be some assurance that the product is to be successful to attain profits.

One of the descriptions of mass production is that "the skill is built into the tool", which means that the worker using the tool need not have the skill. For example, in the 19th or early 20th century, this could be expressed as "the craftsmanship is in the workbench itself" (not the training of the worker). Rather than having a skilled worker measure every dimension of each part of the product against the plans or the other parts as it is being formed, there were jigs ready at hand to ensure that the part was made to fit this set-up. It had already been checked that the finished part would be to specifications to fit all the other finished parts—and it would be made more quickly, with no time spent on finishing the parts to fit one another. Later, once computerized control came about (for example, CNC), jigs were obviated, but it remained true that the skill (or knowledge) was built into the tool (or process, or documentation) rather than residing in the worker's head. This is the specialized capital required for mass production; each workbench and set of tools (or each CNC cell, or each fractionating column) is different (fine-tuned to its task).

History

Prerequisites of mass production were interchangeable parts, machine tools and power, especially in the form of electricity.

Some of the organizational management concepts needed to create 20th-century mass production, such as scientific management, had been pioneered by other engineers (most of whom are not famous, but Frederick Winslow Taylor is one of the well-known ones), whose work would later be synthesized into fields such as industrial engineering, manufacturing engineering, operations research, and management consultancy. Henry Ford downplayed the role of Taylorism in the development of mass production at his company. However, Ford management performed time studies and experiments to mechanize their factory processes, focusing on minimizing worker movements. The difference is that while Taylor focused on efficiency of the worker, Ford used machines, thoughtfully arranged, wherever possible to substitute for labor.

The United States Department of War sponsored the development of interchangeable parts for guns produced at the arsenals at Springfield, Massachusetts and Harpers Ferry, Virginia (now West Virginia) in the early decades of the 19th century, finally achieving reliable interchangeability by about 1850. This period coincided with the development of machine tools, with the armories designing and building many of their own. Some of the methods employed were a system of gauges for checking dimensions of the various parts and jigs and fixtures for guiding the machine tools and properly holding and aligning the work pieces. This system came to be known as armory practice or the American system of manufacturing, which spread throughout New England aided by skilled mechanics from the armories who were instrumental in transferring the technology to the sewing machines manufacturers and other industries such as machine tools, harvesting machines and bicycles. Singer Manufacturing Co., at one time the largest sewing machine manufacturer, did not achieve interchangeable parts until the late 1880s, around the same time Cyrus McCormick adopted modern manufacturing practices in making harvesting machines.

Mass production benefited from the development of materials such as inexpensive steel, high strength steel and plastics. Machining of metals was greatly enhanced with high speed steel and later very hard materials such as silicon carbide and tungsten carbide for cutting edges. Fabrication using steel components was aided by the development of electric welding and stamped steel parts, both which appeared in industry in about 1890. Plastics such as polyethylene, polystyrene and polyvinyl chloride (PVC) can be easily formed into shapes by extrusion, blow molding or injection molding, resulting in very low cost manufacture of consumer products, plastic piping, containers and parts.

Factory electrification

Electrification of factories began in the 1880s after the introduction of a practical DC motor by Frank J. Sprague and accelerated later after the AC motor was developed by Nikola Tesla (Westinghouse) and others. Electric motors were several times more efficient than small steam engines because central station generation were more efficient than small steam engines and because line shafts and belts had high friction losses.

Electrification enabled modern mass production, as with Thomas Edison’s iron ore processing plant (about 1893) that could process 20,000 tons of ore per day with two shifts of five men each. At that time it was still common to handle bulk materials with shovels, wheelbarrows and small narrow gauge rail cars, and for comparison, a canal digger in previous decades typically handled 5 tons per 12 hour day.

The biggest impact of early mass production was in manufacturing everyday items, such as at the Ball Brothers Glass Manufacturing Company, which electrified its mason jar plant in Muncie, Indiana, USA around 1900. The new automated process used glass blowing machines to replace 210 craftsman glass blowers and helpers. A small electric truck was used to handle 150 dozen bottles at a time where previously a hand truck would carry 6 dozen. Electric mixers replaced men with shovels handling sand and other ingredients that were fed into the glass furnace. An electric overhead crane replaced 36 day laborers for moving heavy loads across the factory.

According to Henry Ford:

”The provision of a whole new system of electric generation emancipated industry from the leather belt and line shaft, for it eventually became possible to provide each tool with its own electric motor. This may seem only a detail of minor importance. In fact, modern industry could not be carried out with the belt and line shaft for a number of reasons. The motor enabled machinery to be arranged in the order of the work, and that alone has probably doubled the efficiency of industry, for it has cut out a tremendous amount of useless handling and hauling. The belt and line shaft were also tremendously wasteful – so wasteful indeed that no factory could be really large, for even the longest line shaft was small according to modern requirements. Also high speed tools were impossible under the old conditions – neither the pulleys nor the belts could stand modern speeds. Without high speed tools and the finer steels which they brought about, there could be nothing of what we call modern industry.”

Mass production was popularized in the 1910s and 1920s by Henry Ford's Ford Motor Company, which introduced electric motors to the then-well-known technique of chain or sequential production. Ford also bought or designed and built special purpose machine tools and fixtures such as multiple spindle drill presses that could drill every hole on one side of an engine block in one operation and a multiple head milling machine that could simultaneously machine 15 engine blocks held on a single fixture. All of these machine tools were arranged systematically in the production flow and some had special carriages for rolling heavy items into machining position. Production of the Ford Model T used 32,000 machine tools.

All processes in the factory were capable of capable of turning out high precision work within tolerances.

Ford's contribution to mass production was synthetic in nature, collating and improving upon existing methods of sequential production and applying electric power to them, resulting in extremely-high-throughput, continuous-flow mass production, making the Model T affordable and, as such, an instant success.

Although the Ford Motor Company brought mass production to new heights, it was a synthesizer and extrapolator of ideas rather than being the first creator of mass production. The following paragraphs touch on precursors from prior eras.

Before the 20th century

Ships had been mass-produced using prefabricated parts and assembly lines in Venice several hundred years earlier. The Venetian Arsenal apparently produced nearly one ship every day, in what was effectively the world's first factory which, at its height, employed 16,000 people. Mass production in the publishing industry has been commonplace since the Gutenberg Bible was published using a printing press in the mid-15th century.

In the Industrial Revolution simple mass production techniques were used at the Portsmouth Block Mills to make ships' pulley blocks for the Royal Navy in the Napoleonic Wars. These were also used to make clocks and watches, and to make small arms. Though produced on a very small scale, Crimean War gunboat engines designed and assembled by John Penn of Greenwich are recorded as the first instance of the application of mass production techniques (though not necessarily the assembly-line method) to marine engineering. In filling an Admiralty order for 90 sets to his high-pressure and high-revolution horizontal trunk engine design, Penn produced them all in 90 days. He also used Whitworth Standard threads throughout.

While the preceding American system of manufacturing relied on steam power, mass production factories were electrified and used sophisticated machinery. Adoption of these techniques coincided with the birth of the Second Industrial Revolution in the USA and its emergence as the dominant industrial superpower in the 20th century. Countries that were quick to follow (e.g. Germany and Japan) achieved high rates of growth.

Use of assembly lines in mass production

Mass production systems for items made of numerous parts are usually organized into assembly lines. The assemblies pass by on a conveyor, or if they are heavy, hung from an overhead crane or monorail.

In a factory for a complex product, rather than one assembly line, there may be many auxiliary assembly lines feeding sub-assemblies (i.e. car engines or seats) to a backbone "main" assembly line. A diagram of a typical mass-production factory looks more like the skeleton of a fish than a single line.

Vertical integration

Vertical integration is a business practice that involves gaining complete control over a product's production, from raw materials to final assembly.

In the age of mass production, this caused shipping and trade problems in that shipping systems were unable to transport huge volumes of finished automobiles (in Henry Ford's case) without causing damage, and also government policies imposed trade barriers on finished units.

Ford built the Ford River Rouge Complex with the idea of making the company's own iron and steel in the same factory as parts and car assembly took place. River Rouge also generated its own electricity.

Upstream vertical integration, such as to raw materials, is away from leading technology toward mature, low return industries. Most companies chose to focus on their core business rather than vertical integration. This included buying parts from outside suppliers, who could often produce them as cheaply or cheaper.

Standard Oil, the major oil company in the 19th century, was vertically integrated partly because there was no demand for unrefined crude oil, but kerosene and some other products were in great demand. The other reason was that Standard Oil monopolized the oil industry. The major oil companies were, and many still are, vertically integrated, from production to refining and with their own retail stations, although some sold off their retail operations. Some oil companies also have chemical divisions.

Lumber and paper companies at one time owned most of their timber lands and sold some finished products such as corrugated boxes. The tendency has been to divest of timber lands to raise cash and to avoid property taxes.

Today the trend is toward platform companies, where the value added is in market analysis, engineering and product design. The platform company contracts production to outside suppliers, often in low wage countries.

Advantages and disadvantages

The economies of mass production come from several sources. The primary cause is a reduction of nonproductive effort of all types. In craft production, the craftsman must bustle about a shop, getting parts and assembling them. He must locate and use many tools many times for varying tasks. In mass production, each worker repeats one or a few related tasks that use the same tool to perform identical or near-identical operations on a stream of products. The exact tool and parts are always at hand, having been moved down the assembly line consecutively. The worker spends little or no time retrieving and/or preparing materials and tools, and so the time taken to manufacture a product using mass production is shorter than when using traditional methods.

The probability of human error and variation is also reduced, as tasks are predominantly carried out by machinery. A reduction in labour costs, as well as an increased rate of production, enables a company to produce a larger quantity of one product at a lower cost than using traditional, non-linear methods.

However, mass production is inflexible because it is difficult to alter a design or production process after a production line is implemented. Also, all products produced on one production line will be identical or very similar, and introducing variety to satisfy individual tastes is not easy. However, some variety can be achieved by applying different finishes and decorations at the end of the production line if necessary.

The Ford Model T produced tremendous affordable output but was not very good at responding to demand for variety, customization, or design changes. As a consequence Ford eventually lost market share to General Motors, who introduced annual model changes, more accessories and a choice of colors.

With each passing decade, engineers have found ways to increase the flexibility of mass production systems, driving down the lead times on new product development and allowing greater customization and variety of products.

Socioeconomic impacts

In the 1830s, French political thinker and historian Alexis de Tocqueville identified one of the key characteristics of America that would later make it so amenable to the development of mass production: the homogeneous consumer base. De Tocqueville wrote in his Democracy in America (1835) that "The absence in the United States of those vast accumulations of wealth which favor the expenditures of large sums on articles of mere luxury... impact to the productions of American industry a character distinct from that of other countries' industries. [Production is geared toward] articles suited to the wants of the whole people".

Mass production improved productivity, which was a contributing factor to economic growth and the decline in work week hours, alongside other factors such as transportation infrastructures (canals, railroads and highways) and agricultural mechanization. These factors caused the typical work week to decline from 70 hours in the early 19th century to 60 hours late in the century, then to 50 hours in the early 20th century and finally to 40 hours in the mid 1930's.

Overproduction was a result of mass production. Using a European crafts system into the late 19th century it was difficult to meet demand for products such as sewing machines and animal powered mechanical harvesters. By the late 1920s most goods were over supplied, which contributed to high unemployment during the Great Depression.

Mass production allowed the evolution of consumerism by lowering the unit cost of many goods.

Wowwww.... Mobnas Arina Meluncur Tahun Depan, harga cuma 30 jut

Tak perlu menunggu lama lagi. Mobil nasional (mobnas) berharga murah dan hemat energi bakal segera meluncur di jalan dalam negerinya. Tadinya, pemerintah memperkirakan mobnas baru akan diluncurkan setidaknya tiga tahun ke depan. Ternyata, salah satu prototipe mobnas yakni Arina melalui produsennya, PT Wahana Cipta- bakal meramaikan pasar otomotif dalam negeri mulai pertengahan tahun depan.

Arina merupakan satu dari empat mobnas yang telah dibuat prototipenya saat ini. Ketiga yang lainnya adalah Gea, Tawon dan Komodo. Kepastian produksi Arina setelah, ada investor lokal yang bersedia mendanai mobnas ini.Setelah pembuatan prototipe, tahapan analisa pasar pun sudah mulai dilakukan produsen. "Saat ini sudah ada investor lokal, namanya belum bisa di sebut. Kami menyasar pada segmen pengendara motor yang ingin naik level ke mobil,”kata Direktur Teknik Pengembangan Teknologi PT Wahana Cipta Widya Aryadi, kemarin.

Masuknya investor lokal ini yang membuat Wahana Cipta yakin untuk mempercepat proses produksi Arina. Setelah memperkenalkan prototipe Arina selama ini, salah satunya melalui ajang Pameran Produksi Indonesia (PPI). Rencananya, Arina bakal dilego dengan harga sangat murah, hanya Rp 30 juta per unit. Dan pertengahan tahun depan Arena akan sudah masuk ke pasar komersil.

Selain itu, Wahana Cipta berencana memasarkan beberapa pilihan produk ke konsumen, antara lain Arina dengan kapasitas mesin 150 cc, 200 cc, dan 250 cc.

Pabrik produksi Arinan akan berlokasi di Kawasan Industri Terboyo Semarang (KITS) Jawa Tengah. Pabrik ini berkapasitas produksi sebesar 60 unit per hari atau sekitar 20.000 unit per tahun. Produk ini nantinya diluncurkan dalam dua spesifikasi yakni berpenumpang dua kursi duduk dan empat kursi duduk. Jenis mobil Arina masuk kelas hatchback dengan tingkat kandungan lokal di atas 90%.

Langkah memasuki proses produksi, Wahana Cipta tengah memproses pembentukan badan usaha baru PT Arena Motor. Sedangkan upaya mempermulus pemasaran, produsen memiliki komitmen jaringan atas bantuan Asosiasi Karoseri Indonesia (Askrindo). Telah ada empat daerah yang bakal menjadipenetrasi pasar. Yakni, Banten, Jakarta, Jawa Tengah, dan Daerah Istimewa Yogyakarta.

Selain itu, produsen menggunakan sistem franchise alias wara laba. Strategi ini pun sudah membuahkan hasil. Buktinya, 400 peminat telah terdaftar. "Ada beberapa mitra potensial untuk membangun jaringan antara lain, Bali, Kalimantan, Sumatera, dan Batam. Untuk franchise fee pusat perakitan baru, kira-kira butuh dana sekitar Rp 20 miliar diluar tanah dan bangunan,”jelasnya.

Produsen berharap dukungan pemerintah. Misalkan, terkait kebijakan keringanan pajak yang tertuang dalam Peraturan Pemerintah No 62 Tahun 2008 tentang insentif Pajak Penghasilan (PPh) untuk industri tertentu dan atau investasi di wilayah tertentu sebesar 30% selama enam tahun. Selain itu, meminta pemerintah lebih mengutamakan merek asli dalam negeri dalam perhitungan tingkat kandungan dalam negeri (TKDN) sebuah produk.

Selain itu, dukungan menyangkut hak kekayaan intelektual (HAKI). Produsen lokal berharap ada penghargaan pemerintah untuk merek lokal sehingga memicu kreativitas baru.“Jangan hanya lisensi asing, tapi harus bisa menghargai hasil pemikiran kita dengan hasil rancang bangun asli Indonesia,”pintanya.

Mobil Nasional Laris Manis, Arina Dipesan 400 Unit

Mobil nasional hasil kreasi siswa Universitas Negeri Semarang, Arina, makin diminati masyarakat Indonesia. Baru diluncurkan tahun ini, Arina sudah kebanjiran pesanan sebanyak 400 unit.

Mobil mungil berkapasitas mesin 150-250 cc tersebut rencananya diproduksi secara massal Mei-Juni 2010.

"Para pemesan datang dari Jateng, Kebumen, Jakarta, dan Batam. Mereka umumnya terdiri atas mahasiswa, profesional muda, serta wartawan," kata Direktur Pengembangan Pasar Arina Motor Development Pangesthi di Jakarta, Kamis (21/5/2009).

Menurut Pangesthi, para pemesan tertarik memiliki kendaraan jenis urban personal vehicle (UPV) tersebut karena performanya yang cukup mumpuni dengan kecepatan bisa mencapai 80 km per jam dan irit bahan bakar dengan perbandingan konsumsi 35 hingga 40 km per liter.

Guna memenuhi pesanan yang mulai ada, kata Pangesthi, pada Agustus 2009 akan diproduksi terbatas sebanyak 100 unit untuk kelas 150 cc, kemudian dilakukan uji perjalanan Semarang-Jakarta pada Agustus atau September 2009.

"Produksi massal tahap pertama difokuskan ke segmen pasar Pulau Jawa, kemudian baru meluas ke daerah lain yang ada permintaan," kata Pangesthi. Perusahaan, kata dia, telah menyiapkan dana lebih dari Rp100 miliar sebagai modal kerja.

Kabinet baru 2009: Adakah yang perduli dengan industri otomotif pribumi???

Dengan adanya kabinet baru sekarang ini, adakah pihak yang berpikir untuk mendewasakan industri-industri mobnas yang bisa menyediakan lapangan kerja bagi rakyat????

Ayo desain ulang bodi Kancil sehingga marketable

Duh riwayatmu kini kancil. Hilang ditelan berita.

Bagi produsen kancil disarankan untuk mendisain ulang bodi kancil dan interiornya sehingga market-able. User angkutan umum dan pribadi harus sama-sama digarap sehingga memberi margin yang besar kepada kelangsungan perusahaan.

Ada baiknya juga untuk mempromosi produk ini ke pelosok-pelosok daerah dan wilayah-wilayah perkotaan yang sempit dan bergang-gang. Kalau bisa beri intensif kepada setiap ketua RT/RW untuk memiliki mobil Kancil yang telah didesain ulang dan marketbale untuk memancing warganya membeli produk ini.

Bagi pemda-pemda yang membutuhkan kedaraan dengan spesifikasi kancil seharusnya terus dirangsang untuk membeli produk mobil nasional ini.

Lihat di sini selanjutnya

Mobnas Offroad Komodo

Selain GEA, Arina dan Tawon, Komodo pun mengambil posisi sebagai kendaraan asli. Setelah GEA, Arina dan Tawon kendaraan hasil kreasi anak bangsa muncul lagi. Yakni Komodo. Mobil ini segmentasinya untuk meluncur di areal non aspal atau offroad.

Mampukah Arina, Gea Memproduksi Versi Limousine Untuk Presiden??

Setiap kepala negara pasti akan ikut membanggakan produk dalam negerinya. Presiden Prancis milsanya lebih suka memakai mobil kenegaraan buatan dalam negeri. Barak Obama bahkan memesan produk mobil kepresidenan sendiri buatan produk lokal. Proton Chancellor jadi incaran para pejabat Malaysia yang suka dengan produk sendiri. Bagaimana dengan Indonesia??? Dulu bahkan Timor pernah memasok versi mobil kenegaraan ke prsedine RI saat itu. Nah, Presiden berikutnya harus memesan Arina atau Gea versi Limousine untuk menjadi mobil kenegaraan dan para pejabat RI. Setuju??

Seperti apakah rupa Arina yang baru? kita lihat saja di bulan Juli nanti

Niatan mobil nasional, Arina, unjuk produk di The 17th Indonesian Internasional Motor Show 2009 (IIMS), bulan Juli mendatang, tampaknya ditanggapi dengan pintu terbuka oleh Dyandra selaku pihak penyelenggara.

Event Orginezer terkemuka ini menyatakan siap memberikan tempat secara gratis bagi Arina dalam gelaran IIMS mendatang. Hal tersebut dilakukan sebagai bentuk dukungan Dyandra terhadap hasil karya anak bangsa. Apalagi produk ini adalah hasil produksi dari satu Universitas di Indonesia.

"Kita sangat mendukung sekali, dan mereka sudah konfirm untuk join," ujar Otomotif Event Division Manager Dyandra, Iwan Sofwan, ketika dihubungi detikOto, beberapa waktu lalu.

Apakah Arina Akan Rilis Desain Bodi Yang "Marketable" di IIMS 09???

Pencipta mobil mikro nasional, Arina, Widya Aryadi, begitu sumringah ketika detikOto menghubunginya beberapa waktu lalu, untuk menanyakan progres keikutsertaan Arina dalam gelaran The 17th Indonesian Internasional Motor Show 2009 (IIMS).

Pasalnya, Arina memang sangat ingin sekali tampil setara dengan produk-produk manca negara, dalam gelaran pameran internasional tahunan tersebut.

Arina, Marlip, GEA harus buat sayembara desain mobil

Salah satu kelemahan utama mobil nasional adalah desainnya yang kurang menarik. Ya.. produk mobil sekarang ini bukan sekedar kemampuan teknologi tapi juga desain artistik yang ikut dijual.

Untuk mengatasi hal ini, produsen 3 mobil nasional seharusnya bergabung untuk membuat lomba atau sayembara desain mobil nasional.

Pihak Marlip, GEA dan Arina bisa mengontak promotor untuk mengatur sayembara ini. Sayembara ini juga didukung oleh perusahaan-perusahaan yang menjadi sponsor. Bila sayembara ini berhasil diblow-up di media massa khususnya TV, gaya Indonesia idol, maka tidak mungkin partisipasi warga Indonesia untuk mencintai mobil nasional bakal akan meningkat.

Apalagi misalnya digabungkan dengan SMS-SMS berhadiah, dimana pemenang desain mobil nasional ditentukan oleh bayaknya SMS yang diterima. Produsen mobil nasional harus mengetuk pintu televisi nasional seperti Trans TV, RCTI dll untuk mendukung program ini. Demi kepentingan bangsa siapa sih yang tidak mau!

Arina Bakal Berubah Wujud

Lupakan dulu niat produsen mobil Jepang untuk membuat mobil murah di Indonesia. Untuk memuaskan penikmat otomotif di Indonesia, mobil mikro asli Semarang, Arina siap hadir dengan versi terbaru.

Menurut penciptanya, Widya Aryadi, Arina dipastikan akan sangat berbeda dari yang saat ini. Sekarang Arina masih berwujud mobil imut berwarna kuning.

"Arina akan hadir dengan versi Maestro berkapasitas mesin 200 cc," ujar Widya Aryadi kepada detikOto, Jumat (1/5/2009).

Arina dan GEA Duel di Jakarta

Mobil mikro dari Semarang yakni Arina dan mobil racikan PT Inka dari Madiun yaitu Gulirkan Energi Alternatif (GEA) akan bertemu di Jakarta bulan Mei 2009 ini.

Keduanya akan ditampilkan dalam Pameran Produksi Indonesia. Setelah mobil mikro Arina yang memastikan diri untuk tampil di Pameran Produksi Indonesia (PPI), kini giliran mobil nasional GEA memastikan ikut.

City car nasional buatan PT Inka ini rencananya akan ikut dipamerkan di ajang PPI yang akan digelar di Jakarta International Expo, Kemayoran, Jakarta pada 13 sampai 17 Mei 2009 mendatang.